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City Wear Collection

Explore our stylish clothing that embodies the vibrant spirit of beach and city life.

City Vibes

Explore our vibrant collection inspired by urban and beach lifestyles.

A person in a hoodie with floral designs walks along a beach. The text 'PRIMITIVE' is printed on the back. The sandy beach is bordered by rocky cliffs, and another person is partially visible. The sky is overcast, casting a calm atmosphere.
A person in a hoodie with floral designs walks along a beach. The text 'PRIMITIVE' is printed on the back. The sandy beach is bordered by rocky cliffs, and another person is partially visible. The sky is overcast, casting a calm atmosphere.
A person wearing a white bikini stands on rocky shore with waves crashing around them. The ocean stretches out to the horizon under a partly cloudy blue sky. Sunglasses complement the casual and relaxed beach vibe.
A person wearing a white bikini stands on rocky shore with waves crashing around them. The ocean stretches out to the horizon under a partly cloudy blue sky. Sunglasses complement the casual and relaxed beach vibe.
A woman in patterned swimwear stands on a sandy beach, with gentle waves lapping at her feet. Two modern, sail-shaped skyscrapers are visible in the background on a hazy day. Other people can be seen enjoying the water and shoreline.
A woman in patterned swimwear stands on a sandy beach, with gentle waves lapping at her feet. Two modern, sail-shaped skyscrapers are visible in the background on a hazy day. Other people can be seen enjoying the water and shoreline.
A coastal cityscape with a long, curving beach bordered by clear blue water. A row of colorful buildings lines the road next to the beach, and a promenade with palm trees and people walking is visible. The area is bustling with activity, with a few parked cars and some people relaxing on the beach.
A coastal cityscape with a long, curving beach bordered by clear blue water. A row of colorful buildings lines the road next to the beach, and a promenade with palm trees and people walking is visible. The area is bustling with activity, with a few parked cars and some people relaxing on the beach.